Let’s face it: In this post-2020 world, having a strong digital presence and a great website is almost just as important as having a great product. It’s an extension of your brand and is the easiest first touchpoint for new customers and clients to find and experience your service offering.
A website is a tool that represents who you are, but more importantly, what makes you unique.
So if you’ve been sitting around wondering, “do I really need a website?”, the answer is YES. I can understand that it can be incredibly daunting. I can particularly empathize with new and small business owners who lack experience in the digital world but trust me — it doesn’t have to be difficult. In fact, I believe a clear, simple website can be the most effective.
To help you, here are three key things that I take into consideration when reviewing and advising on a new website.
- Identify your point of difference
The key to working out what your unique service offering is starts with a few simple questions: What are you passionate about and what problem are you solving?
By asking yourself these questions, you’re able to break down what your business does, why your services are the best in the game; and allow you to clearly communicate them to new clients. Win, win—win.
At its most basic level, a successful website needs to clearly communicate who you are, what you do, and how to contact you.
- Always offer a call to action
Ever heard of the statement ‘No dead ends’? Now you have. Whether it’s a hard-hitting paragraph about your best-selling product, a succinct one-page ‘About Us’ or scrollable, informative long-form copy across multiple web pages, each page needs a call to action.
After giving a client such great content, they’re going to need to know what to do next. I mean, if every page has a purpose, it needs an outcome, right? Sometimes that’s through links to other pages on your website, other times it’s through a contact form that connects them directly to you.
Think of it as looking a client in the eyes and saying, “I know where you want to go, and I am going to make it easy for you.”
Need some help? You can book a Discovery Call with me here
….. see what I did there!
- Maximize SEO keywords to drive traffic to your website
Ok, if you’re wondering, “what on earth is an SEO keyword?” let’s take a step back. SEO stands for Search Engine Optimization, so when we refer to keywords, they’re essentially what you type into a Google search bar. Just like how I’ve added keywords into this blog post, Google finds it and sends you here.
Google algorithms treat every single page of a website as a landing page. So no matter whether it’s your most important page or a secondary article, anyone can search for information on Google and land on any page of your site.
…This is where it all comes together.
Are you ready?
If you’re clear about your passions, your service offering, and what you want the client to do next – your copy will be clear too! Clear copy means clear keywords, which means Google will find and promote your website easier.
If you want to talk keywords, the number of webpages or feedback on your current website, get in touch. It’s no secret that that’s what we love to do!
Every project we take on, starts with a Discovery Call – you can book one just click here
Christine Litera is the CEO and Founder of the Chrysallis Consulting Group. She is also the author of Grow Your People Grow Your Business: Big Corporate Secrets for Small Business Budgets