The way we work is evolving.
The traditional 9-to-5, suit-and-tie corporate model no longer fits every entrepreneur, and frankly, it shouldn’t have to. The beauty of running your own business is that you get to define what success looks like – and that includes when, where, and how you work.
A recent article online about a retail entrepreneur’s approach to business meetings sparked controversy, but at the heart of it is a lesson for all business owners: authenticity attracts the right clients, and not everyone will resonate with the way you do business….and that’s okay.
Your Business, Your Rules
As a business owner, you set the tone for how your business operates. You choose your working hours, your style of communication, and the culture you want to foster. Some may frown upon non-traditional approaches, but the reality is, if a customer or business advisor doesn’t align with your values, they aren’t the right fit for you.
The professional world is shifting. More entrepreneurs are choosing to work remotely, in flexible time zones, and in ways that best serve their mental health, and their productivity. This might mean scheduling calls by the pool in Bali, working in the evening when creativity flows, or structuring your business to operate asynchronously with a global team. The key is finding what works for you and standing by it.
Attracting the Right Clients Through Authenticity
Authenticity in business is about more than just branding, it’s about being transparent in your values, work style, and the experience you provide to your clients. The reality is, some people will love your approach, and some won’t. The goal isn’t to please everyone; it’s to attract the right people to you: those who align with you and your way of doing business.
The business owner in the article was meeting with an industry expert, who according to her, was surprised, but fine with her style. If that person however, had responded negatively to her approach, she likely wouldn’t have have worked with them again. And that’s exactly how it should be. Why force yourself into a mould that doesn’t fit when you can work with people who respect and value your unique style?
The Role of Virtual Assistants in Building an Authentic Business
One of the best ways to build a business that supports your lifestyle is by leveraging virtual assistants (VAs). A VA allows you to operate with the flexibility you need, whether that means working non-traditional hours, delegating tasks that don’t align with your strengths, or ensuring your business continues running smoothly while you take a break.
At Chrysallis, we believe in creating teams that work for your lifestyle and the business you want, not against it. Whether you need support during your peak creative hours, require flexibility for changing priorities, or want a VA who can align with your work style, we help match you with the right person to fit your business goals.
Break Free from the 9-to-5 Mentality
For years, we’ve been conditioned to believe that productivity happens between 9 and 5, in an office, at a desk. But entrepreneurs and remote teams are proving that success isn’t about when or where you work, it’s about how effectively you work. If you thrive in the evenings, why force yourself into a morning schedule? If you produce your best work outside of a rigid structure, why conform to one?
By embracing authenticity and designing a business that supports your strengths, you naturally attract customers, team members, and opportunities that align with your vision. And when you work with a VA, you gain the flexibility to focus on what truly matters; building a business that feels right for you.
Final Thoughts
Not everyone will agree with the way you do business. If there is one thing we have learnt about social media, it’s that some people will judge you regardless of what you do….so you might as well be living the life and building the business that you actually want!
The world of work is changing. The question is, are you ready to create a business that truly works for you? When you are ready, speak to one of our Consultants; we can help you with a Virtual Assistant to support you.